Eagle Auto Parts is a well-known name in the Australian aftermarket scene, founded in 1983 and specialising in American replacement parts and high-performance parts for USA makes and models. The company is also an authorized dealer for GM Performance parts in Australia. With showrooms located in Melbourne and Brisbane, the Eagle Auto Parts team have become the go-to experts for car enthusiasts. The team has a wealth of expertise. If you can't find what you are looking for, the company can source the item for you. Whether you are looking to upgrade your vehicle's performance or in need of a replacement part, Eagle Auto Parts is the go-to place for all your American car needs in Australia.
Eagle Auto Parts found themselves relying heavily only on eBay for their online sales. Their website merely functioned as a search engine, directing visitors to their eBay store. The heavy fees from eBay, which amounted to nearly 15% of their revenue, were eroding their profits. Despite having strong brand awareness, the challenge was to redirect traffic to their website and physical store.